
" He used Montgomery Ward, as an example and I remember what he said really well, "He said, Keith, each time I bring out a new style of wheel there were five different bolt patterns, four different widths, and three different diameters at that time 13"-14"-15"." He told Keith that he would send six sets of each to each store and Montgomery Ward had over 110 stores. You couldn't get down the aisles or reach products on the shelves." Christensen asked him why he had the giant and mixed up inventory, and Aaron explained that he sold to large companies that had 100 or more retail stores, such as Sears, Montgomery Ward, and discount stores which at the time were Whitefront, Fedmart and such. " My gosh," Keith told Kustomrama, " out in the warehouse, there were boxed rims stacked on pallets up and down 70 % of the aisles. " Never once saying I appreciate your input, or a thank you." Keith recalled that his office had new products strewn everywhere - " a real mess, but enlightening in what was coming up new!" I want to show you a new wheel I am going to produce." According to Keith, Aaron was all business, no friendliness of sorts. When Christensen stopped by to pick up wheels, Aaron would hunt him down in the warehouse and say, " Keith, come into my office. " Five tier shelves ran through the majority of it." It was bigger than all the rest combined." According to Christensen, it was a few football fields long, and three times as wide. The intriguing part of it all was his warehouse. " He had a foundry, a polishing, and plating facility and an assembly area. Keith remembered Aaron building a giant plant in Gardena. " When I met the boy in Aaron's office he was telling me of his great desire, and that was to build a car with all Fenton products on it." Keith don't believe the car ever came to fruition as the OHV engine took over the market. " Strictly a point A to point B kind of car." He also recalls Aaron having a son. " Black hair and trim." Keith recalls Aaron driving a used 5-year old Jaguar. " He was mainly into custom parts, but did also sell stock parts that he chrome plated." Īaron was approximately 55-60 years old when Keith first met him. " He was a lawyer in the earlier years" Keith told Sondre Kvipt of Kustomrama in 2020, " but found the auto industry expanding and got into manufacturing of a large variety of auto parts." Keith recalls Aaron starting out in the 1950s. Keith Christensen bought wheels from Fenton in the 1960s to sell at his shop Gene's Mufflers and he became good friends with its founder Aaron Fenton. Photo courtesy of Fenton was a major auto parts manufacturing company in Gardena, California.

Please remember it can take some time for your bank or credit card company to process and post the refund too.A photo of Aaron Fenton taken in the mid- 1960s. If approved, you’ll be automatically refunded on your original payment method.

We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item. Unfortunately, we cannot accept returns on sale items or gift cards. Please get in touch if you have questions or concerns about your specific item. We also do not accept returns for hazardous materials, flammable liquids, or gases. Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.Ĭertain types of items cannot be returned, like perishable goods (such as food, flowers, or plants), custom products (such as special orders or personalized items), and personal care goods (such as beauty products).

You can always contact us for any return question at and issues Items sent back to us without first requesting a return will not be accepted. To start a return, you can contact us at If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. You’ll also need the receipt or proof of purchase. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging.

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
